This is some general advice on how to make a good prediction.1. Have an intelligent conversation with your gut instinct! Gut instincts are incredibly...
…In a nutshell, what brands do you buy and why?Byron Sharpe et al have fairly convincingly proved that the key health metric of a brand is its total universe...
If you study the art of film making, it will tell you that a good film script is based around one great question, that grabs your attention from the off...
Coming to the end of the year, I I thought I would share a list of the best books I have read in 2014 that I think other market researchers might like...
This blog post is a short introduction to the science of prediction which is a topic that I have been totallt immersed in over the last new months and...
Having spent the last few months researching and studying the science or prediction and also being quite fond of pub quizzes here is my guide to how to...