This is some general advice on how to make a good prediction.1. Have an intelligent conversation with your gut instinct! Gut instincts are incredibly...
What should we be measuring in brand tracking studies?
…In a nutshell, what brands do you buy and why?Byron Sharpe et al have fairly convincingly proved that the key health metric of a brand is its total universe...
What can researchers learn from film script writers?
If you study the art of film making, it will tell you that a good film script is based around one great question, that grabs your attention from the off...
Business personality test
Take part in this business and researcher personality test....http://qsdc.gmisurveys.com/srv/?p=eK0...
2014 market research book list
Coming to the end of the year, I I thought I would share a list of the best books I have read in 2014 that I think other market researchers might like...
The science of prediction
This blog post is a short introduction to the science of prediction which is a topic that I have been totallt immersed in over the last new months and...
How to make the perfect guess in a pub quiz
Having spent the last few months researching and studying the science or prediction and also being quite fond of pub quizzes here is my guide to how to...
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