I am pleased to announce that my team at GMI intereactive has won the inaugural ARF 2011 Great Minds, Quality In Research Award for the work we have been...
Game Theory – turning surveys into games
Gamification is clearly a bit of a buzz word in the marketing industry right now and a subject of growing interest amongst market researcher as witness...
The Eureka Experiments
We recently conducted a series of experiments looking at how best to stimulate creative thinking within an online survey environment. Co-creation...
Sliders: a user guide
The slider question format is a fantastic tool for comparative decision-making, and respondents enjoy using them in surveys if you don't use them in the...
Sexy Questions, Dangerous Results?
At the recent NewMR Festival Bernie Malinoff delivered a presentation highlighting some of this issues surrounding the use of more "sexed up" flash question...
MR Personality test
Do you want to find out what type of market researcher you are? Well I am developing a market researcher personality test to explore the character...
The 7 power phrases to boost question responses
1. "We challenge you.." : This phrase seems to trigger peoples competitive spirit and when used in the right way you can often farm 2 or 3 times...
Using Greek rhetoric to improve the level of feedback from your surveys
Building "Ethos" one of the 3 tenents of Greek rhetoric, is the idea of establishing a bond of trust between you and your audience....
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