20 new buzz words for 2013

I have had an amazing opportunity to attend market research conferences around the world over the last year and so been exposed to all sorts of fantastic...

Marketing Week article on research gamification

Here is a nice article we feature in on research gamificationhttp://www.marketingweek.co.uk/trends/game-on-to-keep-consumers-engaged/4004548.arti...

The 4 killer stats from the ESOMAR 3D conference

I was only able to attend one day of this conference, for me without doubt this is the most useful research conference of the year and so I am sorry,...

Big data and the home chemistry set

Are we all Dodos?   I heard a couple of people tell us at the ESOMAR 3D conference that we are perilously close to extinction,...

The Future of Market Research

What do you get if you Google the future of market research? Well not a link to this blog post, as Dan Kvistbo @kvistbo noticed.   I am glad someone...

ESOMAR congress: the buzz

This is a summary of some of the buzz I picked up at the ESOMAR congress. There were 3 dominant phrases I heard over and over again at this years ESOMAR...

A clutch of new Buzzwords

Here are some new buzz words and interesting phrases that I have collected recently that I think market researchers might be interested in.Intrapreneurs:...

How to calculate the length of a survey

As an industry we tend to use survey length as the cornerstone for how we price surveys, but often the estimated lengths and real lengths of surveys can...

Gamification interview with Ray Poynter

Here is a link to a short interview with Ray Poynter at the Swedish Market Research Day which I recently attended discussing gamification.  http...

The Ginny Valentine Badge of Courage Awards

I had the honour to attend this week  the Ginny Valenine Badge of Courage awards organised by Fiona Blades and John Griffiths on behalf of the Research...

200 question surveys?!!!!

In the presentation I gave yesterday at the MRS conference I mentioned that we had been working on some experimental survey games where we had managed...

7 factors, No sorry, 78 factors influencing the authenticity of responses

Note:  Having written my post outlining the 7 factors influencing the honestly of responses, Edward Appleton rather politely pointed out that I may...