I had the honour to attend this week the Ginny Valenine Badge of Courage awards organised by Fiona Blades and John Griffiths on behalf of the Research...
200 question surveys?!!!!
In the presentation I gave yesterday at the MRS conference I mentioned that we had been working on some experimental survey games where we had managed...
7 factors, No sorry, 78 factors influencing the authenticity of responses
Note: Having written my post outlining the 7 factors influencing the honestly of responses, Edward Appleton rather politely pointed out that I may...
Evolution of Advertising v Survey design
Designing surveys is without doubt a creative process similar in many ways to other creative commercial art forms like advertising and presentation design. I...
Quirks Research Gamification Article
Here for those who have not seen it yet is a link to an article I have written on Research Gamification for Quirk's online Marketing Research magazin...
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